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This website optimalpeople.co.nz states the following, "Keeping your head above water! Social media and web." We analyzed that the webpage also stated " If you want a smart, hardworking team to help you manage your office administration needs, we at OptimalPeople are your answer." It also stated " Our team of skilled and experienced individuals will take the stress from your work life. Whether its a one off situation or an on-going engagement well work with you to get the job done." The header had Event management as the highest ranking search term. It was followed by social media, book keeping, and administration which isn't as ranked as highly as Event management. The next words they used was human resources. recruitment was also included but might not be seen by web crawlers.